I’ve been managing the Chaddesley Corbett Racecourse website from the start of the 2015/16 season and have just completed its 2017/18 revamp.

The website’s main aim is to attract race-goers and provide them with vital race news and information. The initial version was designed to provide equitable promotion for each of the five annual fixtures – which are organised by five separate organising committees.

More than 50% of the website’s traffic is from people using mobile phone or tablet computer devices – the majority of those being Apple iOS devices, such as iPhones and iPads.

The website was built using the freely available WordPress content management system, so when a refresh of the visuals was requested, we just had to repaint the house, as opposed to knocking the house down and rebuilding it. The refresh therefore only cost 40% of its allocated budget.

What’s new for 2017/18?

See for yourself at www.chaddesleyraces.co.uk