The website’s main aim is to attract race-goers and provide them with vital race news and information. The initial version was designed to provide equitable promotion for each of the five annual fixtures – which are organised by five separate organising committees.
More than 50% of the website’s traffic is from people using mobile phone or tablet computer devices – the majority of those being Apple iOS devices, such as iPhones and iPads.
The website was built using the freely available WordPress content management system, so when a refresh of the visuals was requested, we just had to repaint the house, as opposed to knocking the house down and rebuilding it. The refresh therefore only cost 40% of its allocated budget.
What’s new for 2017/18?
- New page layouts and visuals
- New photography – from Sweet Photography
- Video Homepage (visible on desktop/laptop devices) – from Decisive Imaging
- E-Ticketing – from Future Ticketing
See for yourself at www.chaddesleyraces.co.uk