Attracting customers – does your website mention your biggest asset?

It is often said that the close links and relationships that small businesses can build with their customers provides a key advantage over their larger rivals.

Also, in the absence of huge advertising and PR budgets, this people element can define how small businesses are perceived by their customers and be a key factor in winning new business.

So it greatly surprises me that many small business owners don’t mention themselves or their people on their websites. It’s like walking into a shop and finding all the staff hiding behind the counter.

It’s particularly odd when the business is offering a personal, creative or craft service. Here potential customers would be buying directly into a business person’s particular personality, skills and talents.

Sometimes little hints are dropped, such as “we’re a family business” or “the founders have more than x years of experience”, but that information alone lacks substance and isn’t useful. Introduce this family, their roles and experience – profile these founders and their experience.

Think of it from a potential customer’s point of view. Unlike the big names, they might have never heard of you before, or have any idea of your reputation and what they can expect from dealing with you.

Their questions, doubts, hopes and fears would no doubt be answered if they engage with your business. However, if your website is the first point of contact that a potential customer has with your business, it might be the only chance you get to convince them to do business with you.

Why leave these people wondering? You don’t need to provide life histories – and should avoid self-praise – just give your audience a summary of who you are and why you’re good at what you do, so they have some idea of who they’re dealing with.

Although you might have put a great deal of effort into showcasing your products or services on your website, the people element of your business could well be the key to winning that new customer.

Don’t hide behind the counter….or website.

News Release: Solihull Producer’s new comedy exposes the Pied Piper’s centuries old secret

PiedPiperIISolihull theatre producer, Richard Frazer, is staging a comedy sequel to the legendary tale of the Pied Piper, at Joseph Chamberlain Sixth Form College’s new campus in Highgate, Birmingham, between the 28th and 30th of October 2010.

Whilst the original tale famously tells of the Pied Piper clearing Hamelin’s plague of rats, the Pied Piper II explores a flaw that has gone unnoticed for centuries.

Richard explains: “Since rats can swim, the Pied Piper couldn’t have drowned them in a river. So after a year-long march back upstream, the rats are determined to wreak revenge on the people of Hamelin.”

The rat’s unscrupulous plots include a bank heist, sheep rustling and a crime wave that sees Hamelin stripped of essential pie and beer stocks. With the Pied Piper now in retirement, the townsfolk hold a talent competition to play his magical pipe, whilst the town’s cats plot their own counter-attack, fearing a loss of privilege if they don’t tackle the rat problem.

Created as a comedy for all the family, The Pied Piper II will feature over 30 characters, played by a local cast of new teenage talent and experienced amateur stage performers. Proceeds from ticket sales will be donated to Joseph Chamberlain Sixth Form College’s student hardship fund.

Richard says: “The show promises to provide great value, laugh out loud, family entertainment. The audience will also be helping us to continue to take theatre into the community, as well as supporting our host’s students.”

Solihull-born Richard joined his first drama group whilst studying at Solihull Sixth Form College in the mid-nineties. He now combines a career as a vehicle fleet sales manager, with the demands of running the Rat Productions community theatre group. As well as producing the Pied Piper II, Richard has co-written it with the show’s director, Andrew Rowley.

Pied Piper II tickets are on sale now, priced £8 for adults and £6 for children. They can be booked online at www.musiconstage.co.uk or by calling the box office on 0121 742 3021.

ENDS

Editor’s Notes
Rat Productions is a Music On Stage (MOS) theatre group. Established in 1972, MOS encourages community involvement in the arts and supports local charities. Our last event, a 22 hour marathon of all thirteen Gilbert & Sullivan operettas in Birmingham’s Town Hall, raised over £10,000 for the Lord Mayor’s Charity Appeal.

Photograph available:
File: PiedPiperII.jpg
Caption: Stars of Pied Piper II (L-R) Ben Connolly, Natalie King, Richard Frazer, Amy King and Clare Harwood

For further information please contact:
Richard Frazer
Email: frazerr@musiconstage.co.uk
Mob: 07875 699 394

Andrew Hemmings
Andrew Marketing & Communications
Email: hello@andrewfm.com
Tel: 0121 288 5224