Need to reach and influence your target audiences but aren’t sure how? Unhappy with the returns of existing promotional works? I’ll help you choose and use the right communication techniques to achieve your goals efficiently.
Are you ready to reach out?
No amount of time or money spent on advertising, websites, glossy brochures or alike is likely to have any impact if you’re not actually offering the right things, the right way, to the right people.
A fully considered marketing plan is therefore essential to avoid wasteful and inefficient communication activities. If you don’t have one, please first consider my Marketing Consultancy service – it could pay for itself many times over.
The essentials of an efficient and effective communications plan are:
- Identifying and understanding your audiences.
- Setting realistic measurable objectives.
- Working within your means.
So our four step action plan is therefore to:
- Identify and profile your audiences.
- Set objectives, define resources.
- Select appropriate tools/techniques
- Formulate a communications plan.
After our initial works, you will have:
- A succinct profile of your target audiences – who are they, where are they, their goals, interests and influences, etc.
- An outline plan to reach and engage them efficiently within your means.
I graduated from Aston Business School in 2001 and benefited from an “on-the-job” marketing apprenticeship with a 40+ year career veteran.
I’ve since spent almost a decade working independently with businesses of many sizes and types, with each new project benefiting from this multifaceted experience.
I specialise in helping people to consider lowest-cost options first, including the ones money can’t buy, such as utilising the relationships you already have and making the most of the people actively looking for you. Discover more >
How much will it cost?
This depends on the scale of your requirements. A minimum budget should include an initial on-site fact-finding visit, at least one full day of research, analysis and planning, plus a further on-site visit to disseminate and discuss the initial outline plan.
My basic communications consultancy rates are:
Full Day (up to 8 hours): £360
Half Day (up to 4 hours): £200
Top-Up Hours (per hour): £45
Full and half day rates include return travel within 20 miles. Additional mileage is £1 per mile each way.
“Top marketing guru and all round nice chap”
“I cannot thank you enough for your efficiency, professionalism and speed in getting this up and running”
“Thanks to your advice, I have a largely full order book for next year”
General broadcast promotion proved expensive with a poor return on investment. Sales targets achieved by focusing on the specific customers valuing their high quality proposition and utilising existing customer relationships.
Start-up communications strategy utilised just a blog, Twitter account and networking to build a business that’s still thriving years later.
Sought advice to grow business via a major advertising campaign. Growth unlocked, doubling turnover, without any additional advertising expenditure by focusing ad spend on higher margin product ranges.