Whether your business is faced with an opportunity or a problem, your marketplace contains much of the information you’ll need to succeed within it. I’ll help you use it to make your own efficient and effective plans and decisions.
Although the nature and scope of business opportunities and problems can vary significantly, they share a common way forward:
A. Clarify your current situation.
B. Define future goals.
C. Use market information to plot a route from A to B.
Our four step action plan is therefore:
1. Fact finding and checking
2. Information analysis
After our initial works, you will have:
- A succinct report of your situation and market environment.
- A list of priorities for action.
- An outline plan to move you from your current situation to your future goals.
I graduated from Aston Business School in 2001 and benefited from an “on-the-job” marketing apprenticeship with a 40+ year career veteran.
I’ve since spent almost a decade working independently with businesses of many sizes and types, with each new project benefiting from this multifaceted experience. Discover more >
How much will it cost?
This depends on the nature and scope of the opportunities or problems facing your business. A minimum budget should include an initial on-site fact-finding visit, at least two full days of further research, analysis and reporting, plus a further on-site visit to disseminate and discuss initial findings, set priorities and develop and outline plan.
My basic marketing consultancy rates are:
Full Day (up to 8 hours): £520
Half Day (up to 4 hours): £280
Additional Top-Up Hours: £70 per hour
Full and half day rates include return travel within 20 miles. Additional mileage is £1 per mile each way.
“Top marketing guru and all round nice chap”
“I cannot thank you enough for your efficiency, professionalism and speed in getting this up and running”
“Thanks to your advice, I have a largely full order book for next year”
General broadcast promotion proved expensive with a poor return on investment. Sales targets achieved by focusing on the specific customers valuing their high quality proposition and utilising existing customer relationships.
The Service Provider
Limited promotional resources negated by effectively tapping into the stream of prospects actively looking for their services – doubling turnover.
Sought advice to grow business via a major advertising campaign. Growth unlocked, doubling turnover, without any additional advertising expenditure by focusing ad spend on higher margin product ranges.