Unlock the power of the internet to reach and engage your target audiences – without a barrage of technical jargon or buzzwords.
It’s All About People
There’s no need for any jargon or buzzwords, if you consider the internet as being a network of people, utilising it becomes the age old task of interacting with the people in your marketplace.
A website that sits without being seen by your target audiences, or that doesn’t encourage them to make contact or buy something, isn’t just a waste of the initial investment – it’s lost sales too.
But you needn’t necessarily throw that website away and start again. It can sometimes be a matter of applying minor tweaks to improve the likelihood of the right people finding your website, or helping them find what they want faster, or making it easier and more reassuring for them to take the action you desire.
I’ll help you to utilise website analysis tools and data to spot problems and identify any possible remedial amendments.
Creating a website that the right people actually visit and go on to perform the action you require takes planning more akin to opening a physical shop, branch or office.
How will people find you? What process will they go through when they get to you? Why should they deal with you and not the business next door?!
Time spent properly planning your website can pay for itself many times over when you ultimately have a website that’s a positive contributor to your business.
I’ll help you to make those plans, without jargon and with your business objectives in mind.
Web Tools Analysis
You’ve no doubt read or been told that you “must have” or “must use” a wide range of tools or buzzwords – including Facebook, Twitter and alike.
I believe that you must only do what you need to do to achieve your objectives, working within your resources. So I’ll help you to assess the likely contribution of such web tools to your objectives to help you make an informed decision on their use.
I graduated from Aston Business School in 2001 and benefited from an “on-the-job” marketing apprenticeship with a 40+ year career veteran.
IT and the web has been an integral part of my education and career for over 20 years – delivering real business results, not technical waffle. Discover more about me here, or scroll down to see some case studies and websites I’ve worked on.
How much will it cost?
A minimum budget should include an initial on-site fact-finding visit, at least a day of further research, analysis and reporting, plus a further on-site visit to disseminate and discuss initial findings, set priorities and develop and outline plan.
My basic web consultancy rates are:
Full Day (up to 8 hours): £520
Half Day (up to 4 hours): £280
Additional Top-Up Hours: £70 per hour
Full and half day rates include return travel within 20 miles. Additional mileage is £1 per mile each way.
“Top marketing guru and all round nice chap”
“I cannot thank you enough for your efficiency, professionalism and speed in getting this up and running”
“Thanks to your advice, I have a largely full order book for next year”
Website transformed from being a static brochure for people who already knew about business, to a lead generator from global prospects.
Conversions of website visitors to customers greatly enhanced by tweaking the presentation of key pricing and delivery information, with the added reassurance of the company’s history for customer satisfaction.
Utilised just a blog and Twitter account to reach new prospects with content they felt compelled to share – enabling the business to reach more prospects than via traditional promotional tools.